Students begin the program with two foundation courses in Principles of Business, Administration, and Management and Principles of Accounting and Finance. In the Marketing pathway, students learn about the consumer’s role, research in global marketing, developing a marketing plan and the importance of ethics and social responsibility. Internships and mentored projects are highly recommended. Graduates may earn college credit through articulation agreements, dual enrollment or by taking the Principles of Marketing CLEP Exam.
Students begin the program with courses in Principles of Business, Administration, and Management and Principles of Accounting and Finance. Students completing this pathway will be able to demonstrate;
1) knowledge through the ability to recall and to make associations between accounting concept, terminology, procedures, and rules such as double entry accounting, the accounting cycle, forms of business, transaction analysis, accounting principles,
2) comprehension and application through the student’s ability to recognize, explain, and associate elements in an income statement;
3) analysis through a student’s ability to analyze data contained on a balance sheet such as depreciation/amortization/depletion, valuation of inventories, long term liabilities, cash and internal controls, retained earnings, preferred and common stock, liquidity/ solvency/ activity analysis;
4) Analysis and synthesis through a student’s ability to analyze and utilize cash flow information such as operating, financing and investing and;
5) synthesis through a student’s ability to make predictions and/or propose actions based on investments and contingent liabilities
The final two courses in the program focus on Accounting and Finance where students become competent working with business transactions and financial reports. Graduates may earn college credit through articulation agreements with local colleges using a variety of options, such as dual enrollment and credit by exam.